Twitter, Show, more Ads, Biding Time on IPO

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Twitter, Show, more Ads, Biding Time on IPO, Twitter's stream of tweets in the coming weeks, but don't expect to read anything soon about an IPO from the online messaging service.

Twitter CEO Dick Costolo delivered that message in a Thursday meeting with a group of reporters at the company's San Francisco headquarters.

Twitter is becoming such rich source of information and entertainment, Costolo said, that roughly 40 million active users log into the service without ever posting a tweet. This group of so-called ``lurkers'' just log in to read what's going among the people they are following or to search for something. Even with so many users staying silent, Twitter says it processes about 230 million tweets per day, more than doubling its volume since the beginning of the year.

With so many people immersing themselves on Twitter, the company thinks the timing is right for more advertisements.

After bringing in more management talent and upgrading its service so it can handle big spikes in messaging, Twitter is ready to get more serious about building a successful business. But Costolo said that goal shouldn't be interpreted as a sign that 5-year-old Twitter is poised to pursue an initial public offering of stock – a move that would require the company to reveal how much money it's making for the first time.

Tagged : Biding Time on IPO , more Ads , Show , Twitter

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